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The Goldwasser Advantage

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Selling Austin Real Estate For The Best Price

In today's challenging market, selling an Austin Home can be a challenging process. More homes Expire and fail to sell than actually sell in Austin.

Worse, as a measure of how badly the average Austin Real Estate Agent is at pricing, hundreds of listing reduce their price every week in the Austin Area and the average agent is getting just 92% of the original list price for their clients.

When it comes time to sell your Austin area home, condo, duplex or lot, naturally you are looking to achieve the following goals:

  • the best possible price and terms
  • the highest likelihood of selling
  • the quickest sale possible
  • the least amount of hassles and inconvenience

In order to achieve these goals, there are several critical elements that you must start off with right from the start of the home selling process; experienced agents with a proven, repeatable process, proper pricing, proper preparation of the home, an aggressive marketing plan that will expose your home to the most buyers and make your home stand out from all of the other competing Austin area properties. In short you need The Goldwasser Advantage Selling System.

Goldwasser Advantage Selling System

The ultimate value that you are able to achieve for your home is relative to a couple of key items including your properties condition, market trends - both for the entire Austin Metro area, as well as your particular neighborhood and price range, current competition, most recent sales comparables and finally annual market seasonal trends. Only armed with all of these key data elements will you be able to establish an appropriate price.

The challenging real estate market makes hiring an experienced top Austin real estate professional who can provide expert guidance with a proven marketing strategy an absolute necessity.

Hiring the right top Austin real estate agent will save you time and money - and more than likely mean the difference between selling or not selling.

Why do so many sellers seemingly make poor decisions when hiring agents? Well, the National Association of Realtors collects data under its annual NAR Profile of Home Buyers and Sellers. In 2009, the Profile suggested the following methods as how Sellers selected the real estate agent used:

Exhibit 7-1 METHOD USED TO FIND REAL ESTATE AGENT
(Percentage Distribution)

Friend Neighbor or Relative Recommendation 40%
Used Same Agent as Previous (buyer agent and not listing agent?) 24%
Referred through employer or work (relocation) 5%
Visited an Open House 5%
Personal Contact from Agent (Phone, Email, Mail) 5%
Referred by another agent 4%
Saw Contact Info on For Sale By Owner Sign 3%
Direct Mail 3%
Internet Website 3%
Walked Into Real Estate Office / Called Agent on Floor Duty 3%
Newspaper, Yellow pages, or home book ad 2%
Advertising specialty (calendar, magnet, etc.) 1%
Other 5%

The second statistic that is relevant is the fact that 64% of sellers interviewed only 1 (One) real estate agent before listing their home. 20% only interviewed two. Given the fact that more than 80% of the Austin Association of Realtors members are struggling to sell any homes in Austin - less than 1 per month and 25% sold none (zero) in 2009, the average seller does little or no home seller due diligence in picking the 'right' agent for the job of selling their Austin home. With these odds and the actual % chosen by referral over 50% by most accounts in Austin (vs 40% nationally) its no wonder that Austin Home Sellers struggle to sell their homes on average.

The bottom line: For an Austin home seller - just taking a referral from a friend or using a buyer agent from when they purchased their home - generally will result in very poor results - even an expired listing - unless they do their homework and ask great questions about the agents performance, marketing plan and track record.

The Goldwasser Advantage System for listing homes is a proven and repeatable process that has helped thousands of Austin homeowners move onto their next destination for more than a decade. The most recent data from the National Association of Realtors states that more than 90% of buyers are finding homes on the Internet - And this is even more true for the tech savy Austin market. OUR DOMINANT INTERNET presence offers strategic benefits to all Austin area homeowners who have chosen me to allow us market their Austin homes, condos or townhomes. A world-wide buyer pool finds the Austin area home listings we market on our website. In fact, the buyer of your home, whether from the local area or out of state or the US, may actually be registered on our home search and in our buyer pool database right now!

Goldwasser Real Estate Offers...

  • 'Hassle Free Listing Program – Fire us if you are ever not happy
  • Highly Accurate proven home pricing and aggressive marketing plan
  • Highest skilled and best trained agents in the Austin marketplace
  • Aggressive negotiating skills – Most of our Agents are Certified Negotiation Experts
  • Experienced leadership and a world class operations team
  • Client centric transaction management with a full-time team for contract to close

Our best in the business Austin real estate agents focus on being fair and honest in all business dealings. We offer zero hype and simply believe that you serve your clients interests best if you show up and tell the truth - regardless of the outcome.

If this sounds like what you are looking for in selling your Austin home, contact us today and let’s talk about how we can help you sell your Austin area home.

We Know the Austin Market...

Are you looking to buy or sell a home in the Austin area? Let The Goldwasser Real Estate assist you. Our entire team is here to take care of each and every key and necessary detail, leaving you to focus on moving.

Goldwasser Real Estate is here to help you make the right decisions in selling your home, provide guidance with contracts and building inspection negotiations and ensure that you close on time. When it comes to Austin real estate, we know the market. For access to the best Austin Real Estate Agents who are experienced and ready to help with your Austin real estate needs call or email us today at 512-470-2277. Looking for a top Austin real estate agent, be sure to visit our entire website and selection tools.